Spirit and Spoon

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Creative
& Inspired Libations

Beverage consulting firm Spirit & Spoon was establishedin 2014 as a creative outlet, fueled by the inspiration generated from countless individuals in the culinary, cocktail and styling scenes.

We focus on creating and styling approachable libations which directly and harmoniously reflect
the individual needs of each client.

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About Karl

Hi, I’m Karl. I started this journey close to 20 years ago, while working in the food and beverage industry in the heart of the country. First cultivating my skills and love for hospitality behind the bar, and then as GM of two thriving restaurants on Lake Michigan, my passion for the restaurant business flourished. The Midwest was just the beginning, and in search of adventure and opportunity beyond Lake Michigan, I moved to Los Angeles.

Since then, my unique brand of cocktail development has made its way throughout the city. Over the past 15 years, I've worked in a number of positions, and with a variety of clients on different projects, from curating bar programs, to developing creative content, to building partnerships with some of LA's elite, engineering specialty cocktails unique to their events with a healthy splash of personality.

One job, in particular, proved to be a turning point in the path to creating Spirit & Spoon. While working as head of Business Development for Loft & Bear, LA’s second distillery since prohibition, the need for a photographer had me picking up the camera. Although unintentional at the time, shooting content for the brand got me started shooting my own drinkable creations...and that led me to launch this creative media business. Combining photography and content development with cocktail and social media consulting, Spirit & Spoon has earned the moniker of 'a one stop cocktail shop'. If it involves a cocktail and a smile, I'm your guy!

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Let's Work
Together

Let's Get Social

Sponsored Post

Increase Brand Reach & Awareness
Showcase Product Versatility
Product Development
Reach Targeted Audience

Management

Consultation
Growth & Engagement Strategies
Brand/Account Auditing
Influencer Management

Oh Snap!

Content Creation

Let’s create stunning visual content
for your bar & brand.

Photography
Videography
Art Direction
Lifestyle & Travel
Private Events
Industry Headshots

Raise The Bar!

Bar Consulting & Recipe Development

With over 20 years behind the stick
~ I straight up got you.

Recipe Development
Bar Program Consulting /Audit
Targeted Market Cocktail Development
Cocktail Demos
Event & Private Party Bartending

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Portfolio

Karl’s organic approach of using natural light and space allows the the essence of the cocktail/product to unfold naturally into the shot. He’s worked with a number of big name brands such as Bombay Sapphire, Cincoro, Death & Co., Four Roses, Grey Goose, Metallica, Nike, Sodastream, Tales of the Cocktail and Traeger, just to name a few, providing original recipes & high-end photographic imagery for use across all marketing channels.

While we can’t fit all the wonderful photos here, please feel free to check out Spirit & Spoon’s instagram for more cocktail magic.